![]() What may come as a surprise is that a significant 75% of people admit to frequently keeping their phones muted even when watching videos. Findings indicate that 63% of individuals prefer to have their mobile phones on silent rather than having the sound enabled while viewing videos. Some studies conducted on the behavior of mobile video consumption reveal a huge shift in human conduct. Moreover, mobile videos are often watched without audio □ If your message is clear, concise and interests your audience, you’ll be able to increase the retention rate with captions. Higher engagement with audio to subtitle tools ⬆️Īccording to you, what is the main thing people focus on in a video? No eyes anymore! Now, it’s all about your AI-generated subtitles. Hence, adding captions to your videos is the best way to meet the accessibility criteria □. One of its expectations is to make the content accessible. The algorithm will naturally boost your videos if you respect its expectations. By feeding it well and catering to its preferences, you can gain advantages and reap the benefits. Think of the algorithm as the king of Egypt, and you as the caretaker who nurtures it. The Algorithm is the king you are one of its caretakers… Why you should absolutely add captions to your videos? Increase reach with captions □
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